Louis Latour Agencies

Vidal-Fleury showcase label redesign

20 March 2017

Vidal-Fleury have developed a new design for their labels. The redesign combines a clear, modern label with traditional elements including features from their historic labels, most notably traditional yet clear typography, the shield and the image of the familial wax stamp. There will be differentiation between the label for Côte-Rôtie La Chatillonne and the other wines they produce from the 2010 vintage onwards. There will be no change to the GSM label.

Founded in 1781, Vidal-Fleury is located in the midst of the Côte-Rôtie vineyards in the Northern Rhône, and is the oldest continuously operating wine house in the Rhône Valley. Since the early days Vidal-Fleury has established a reputation for the production of high quality wines which show individuality and the typicity of the different Rhône appellations from which they come.

Many of the new labels are now in stock but for more details please contact your account manager or call the office on 020 7409 7276.