Louis Latour Agencies
News
Archives
Pyramid Valley launches a revolutionary wine verification tool
27 October 2022Oritain are the leaders in forensic and data science in verifying the origin of products, so what’s this got to do with wine then?
Steve Smith MW said ‘For me, it provided this absolute guarantee that we could give to our customers. I didn’t expect to get that result, I expected that we would get a fingerprint for the overall vineyard.”
He continued by stating, “There’s an absolute, independent guarantee that the wine is from that place, something that the fine wine world is crying out for,”
Oritain analyses the geochemistry of individual vineyard plots, looking at different elements from the periodic table. As vines grow, they absorb a unique combination of those elements.
Grant Cochrane, CEO of Oritain said, ‘Our technology enables us to give the consumer the ability to trace their wine from vine to barrel to bottle. It is an important breakthrough for producers providing a level of traceability like no other.’
Botanicals range Pinot Noirs Angel Flower and Earth Smoke, and Chardonnays Lion’s Tooth and Field of Fire are the first scientifically verified wines in the world.
Previously, science was only able to prove that the bottle was genuine, but not that the wine inside it was genuine.
“Provenance, and a guarantee of that provenance, adds value in the high-end wine consumer’s mind,” said Smith.
Introducing the system for the 2020 vintage of his botanicals range, Smith explains that " We were looking for a way to provide two guarantees to our valuable customers. Firstly, that the wines are 100% of the place we say they come from, and secondly, providing verification of their provenance at any time in the life of a wine. Two principles – ultra-transparency being entirely in our hands; and giving confidence that the supply chain has not delivered a fraudulent wine."
To read more, visit these pages below: